The brand Cruna is participating in the summer edition of Pitti Uomo 2022 to showcase its collection of clothes that are born from the tradition of Made in Italy but look to the future and innovation.
The Exhibition Design is organized into an initial space dedicated to the reception and display of clothes, and a small room inside, where people can meet, receive buyers, and consult collection catalogs. Both spaces are connected by a curtain with a light pastel tone, a scenic device that acts as a common thread in Exhibition Design.
In the center of the booth, a honey-colored display is placed, a shiny volume that works as the centerpiece of the space, supporting the brass-finished perimeter hangers.
The warm tones of the curtain and floor carpeting are echoed by the interior room's backdrop, which is covered in hemp fabric and designed with a rhythm of vertical wooden slats. Light fixtures add depth to the space, alternating diffuse light with punctual lighting and shadowy areas with a collected atmosphere.
Client: Cruna s.r.l.
Location: Florence, Italy
Photo by: Anna Positano