{"id":17436,"date":"2026-01-14T22:22:50","date_gmt":"2026-01-14T22:22:50","guid":{"rendered":"https:\/\/www.deferrari-modesti.com\/ita\/?page_id=17436"},"modified":"2026-01-15T22:50:36","modified_gmt":"2026-01-15T22:50:36","slug":"icone_di_potere_e_bellezza","status":"publish","type":"page","link":"https:\/\/www.deferrari-modesti.com\/ita\/projects\/icone_di_potere_e_bellezza\/","title":{"rendered":"ICONE DI POTERE E BELLEZZA"},"content":{"rendered":"

[vc_row content_width=”grid” el_id=”info” css=”.vc_custom_1591536721606{padding-top: 50px !important;}”][vc_column][vc_column_text css_animation=”none”]<\/p>\n

ICONE DI POTERE E BELLEZZA<\/h1>\n

Museo Archeologico Nazionale di Firenze<\/em><\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-xs”][vc_empty_space height=”45″][\/vc_column][\/vc_row][vc_row content_width=”grid” css=”.vc_custom_1705925154314{padding-top: 15px !important;padding-bottom: 15px !important;}”][vc_column width=”4\/12″ css=”.vc_custom_1705318986316{padding-bottom: 15px !important;}”][\/vc_column][vc_column width=”8\/12″][vc_single_image image=”17442″ img_size=”full” alignment=”right”][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-xs”][vc_empty_space height=”50″][\/vc_column][\/vc_row][vc_row content_width=”grid” css=”.vc_custom_1705925147394{padding-top: 15px !important;}”][vc_column][vc_row_inner css=”.vc_custom_1705925188943{padding-top: 15px !important;}”][vc_column_inner width=”7\/12″ css=”.vc_custom_1591536731477{padding-right: 25px !important;padding-bottom: 40px !important;}”][vc_column_text]L\u2019allestimento di Icone di potere e bellezza<\/em>\u00a0nasce da un dialogo serrato con la grande galleria che lo accoglie: uno spazio monumentale, affrescato e allungato, segnato dall\u2019assenza temporanea dell\u2019Idolino, fulcro originario della sala. Questo vuoto ha aperto la possibilit\u00e0 di ripensare la sequenza espositiva, introducendo una soglia capace di accompagnare il visitatore in una dimensione pi\u00f9 raccolta e quasi rituale, senza interrompere il rapporto con l\u2019architettura museale permanente.<\/p>\n

Il progetto si concretizza in una micro-architettura effimera: un volume leggero, calibrato sui ritmi della galleria, definito da una membrana semitrasparente in tessuto a rete drappeggiato. La trasparenza controllata costruisce un interno avvolgente e, allo stesso tempo, lascia affiorare le decorazioni storiche, creando una percezione duplice tra spazio temporaneo e spazio permanente.<\/p>\n

Il porpora, colore simbolo del potere romano, diventa il fondale concettuale dell\u2019allestimento e trasforma il volume in un \u201csacello\u201d contemporaneo. All\u2019interno, cinque teche in vetro organizzano i reperti con un ritmo misurato e un sistema a due livelli che distingue opere principali e oggetti complementari, guidando lo sguardo e sostenendo una lettura lenta e consapevole.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”5\/12″ css=”.vc_custom_1591530312458{padding-bottom: 40px !important;}”][vc_column_text]Sede: <\/em>
\nMuseo Archeologico Nazionale di Firenze<\/p>\n

in collaborazione con: <\/em>
\nFondazione Brescia Musei
\ne con <\/em>
\nOpificio delle Pietre Dure<\/p>\n

Direttore:<\/em>
\nDaniele Federico Marras<\/p>\n

A cura di:<\/em>
\nDaniele Federico Maras
\nBarbara Arbeid<\/p>\n

Progetto di allestimento:<\/em>
\nDEFERRARI+MODESTI
\nJavier Deferrari | Lavinia Modesti<\/p>\n

Progetto grafico:<\/em>
\nTassinariVetta<\/p>\n

Realizzazione dell’allestimento:<\/em>
\nLegn’art\u00e9 s.n.c.
\nFratelli Edison s.r.l.<\/p>\n

Anno:<\/em> 2025
\nSuperficie:<\/em> 40 mq
\n–
\nfotografie di:<\/em>
\nAlessandra Chemollo[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_width=”grid” css=”.vc_custom_1696508334445{padding-top: 15px !important;padding-bottom: 15px !important;}”][vc_column width=”8\/12″][vc_single_image image=”17443″ img_size=”full” css=”.vc_custom_1768428999964{padding-bottom: 30px !important;}”][\/vc_column][vc_column width=”4\/12″][\/vc_column][\/vc_row][vc_row content_width=”grid” css=”.vc_custom_1696508334445{padding-top: 15px !important;padding-bottom: 15px !important;}”][vc_column width=”4\/12″][\/vc_column][vc_column width=”8\/12″][vc_single_image image=”17441″ img_size=”full” css=”.vc_custom_1768428992764{padding-bottom: 30px !important;}”][\/vc_column][\/vc_row][vc_row content_width=”grid” css=”.vc_custom_1696508334445{padding-top: 15px !important;padding-bottom: 15px !important;}”][vc_column width=”8\/12″][vc_single_image image=”17446″ img_size=”full” css=”.vc_custom_1768429035605{padding-bottom: 30px !important;}”][\/vc_column][vc_column width=”4\/12″][\/vc_column][\/vc_row][vc_row content_width=”grid” css=”.vc_custom_1696508334445{padding-top: 15px !important;padding-bottom: 15px !important;}”][vc_column][vc_single_image image=”17437″ img_size=”full” css=”.vc_custom_1768429113852{padding-bottom: 30px !important;}”][\/vc_column][\/vc_row][vc_row content_width=”grid” css=”.vc_custom_1696508334445{padding-top: 15px !important;padding-bottom: 15px !important;}”][vc_column width=”1\/2″][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”17445″ img_size=”full” css=”.vc_custom_1768429063913{padding-bottom: 30px !important;}”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1562889965180{background-color: #f4f4f4 !important;}” el_id=”recent”][vc_column][vc_row_inner css=”.vc_custom_1768429279217{padding-top: 60px !important;}”][vc_column_inner css=”.vc_custom_1489786616955{padding-bottom: 30px !important;}”][vc_column_text]<\/p>\n

LAVORI RECENTI<\/h2>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_width=”grid”][vc_column_inner]

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\n\t
\n\t\t<\/a>\n\t\t
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\n\t\t\t\t\"Icone\t\t\t<\/div>\n\t\t<\/div>\n\t\t
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\n\t\t\n\t\t\tIcone di potere e bellezza\t\t<\/a>\n\t<\/h4>\n\n\t
Allestimento<\/span><\/div>\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\n\n
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\n\t\t\t\t\"Exenia\t\t\t<\/div>\n\t\t<\/div>\n\t\t
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\n\t\t\n\t\t\tExenia | Light+Building_2024\t\t<\/a>\n\t<\/h4>\n\n\t
Allestimento<\/span><\/div>\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\n\n
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\n\t\t\t\t\"Ninfa\t\t\t<\/div>\n\t\t<\/div>\n\t\t
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\n\t\t\n\t\t\tDIVINA SIMULACRA | Uffizi\t\t<\/a>\n\t<\/h4>\n\n\t
Allestimento<\/span><\/div>\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\n\n
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\n\t\t\n\t\t\tCruna | Como\t\t<\/a>\n\t<\/h4>\n\n\t
Allestimento<\/span> , Commerciale<\/span><\/div>\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\n\n
\n\t
\n\t\t<\/a>\n\t\t
\n\t\t\t
\n\t\t\t\t\"Deferrari+Modesti,\t\t\t<\/div>\n\t\t<\/div>\n\t\t
\n\t\t\t
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\n\t\t\n\t\t\tRistorante Aziendale | Castelfalfi\t\t<\/a>\n\t<\/h4>\n\n\t
Commerciale<\/span> , Ospitalit\u00e0<\/span><\/div>\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\n
<\/div>\n
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<\/div>\n<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner content_width=”grid” content_aligment=”center” css=”.vc_custom_1489421654821{padding-bottom: 60px !important;}”][vc_column_inner]\n\t \n\t \tTUTTI I PROGETTI\t <\/span>\n \t
\n\t\t <\/span>\n\t <\/div>\n <\/a>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_width=”grid” content_aligment=”center” el_id=”social” css=”.vc_custom_1489418802315{padding-top: 60px !important;padding-bottom: 30px !important;}”][vc_column css=”.vc_custom_1488207273848{padding-bottom: 30px !important;}”]\n \n \n \n <\/i>\n <\/a>\n <\/span>\n\n\n \n \n \n <\/i>\n <\/a>\n <\/span>\n\n\n \n \n \n <\/i>\n <\/a>\n <\/span>\n\n\n \n \n \n <\/i>\n <\/a>\n <\/span>\n\n[vc_row_inner css=”.vc_custom_1488207776926{padding-top: 30px !important;}”][vc_column_inner][vc_column_text]<\/p>\n
Copyright \u00a92025 – Studio Associato Deferrari Modesti
\nVia Gino Capponi 23, Firenze Italia | +39\u00a0055.5120335 | p.i.07193460487<\/h6>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row content_width=”grid” el_id=”info” css=”.vc_custom_1591536721606{padding-top: 50px !important;}”][vc_column][vc_column_text css_animation=”none”] ICONE DI POTERE E BELLEZZA Museo Archeologico Nazionale di Firenze [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-xs”][vc_empty_space height=”45″][\/vc_column][\/vc_row][vc_row content_width=”grid” css=”.vc_custom_1705925154314{padding-top: 15px !important;padding-bottom: 15px !important;}”][vc_column width=”4\/12″ css=”.vc_custom_1705318986316{padding-bottom: 15px !important;}”][\/vc_column][vc_column width=”8\/12″][vc_single_image image=”17442″ img_size=”full” alignment=”right”][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-xs”][vc_empty_space height=”50″][\/vc_column][\/vc_row][vc_row content_width=”grid” css=”.vc_custom_1705925147394{padding-top: 15px !important;}”][vc_column][vc_row_inner css=”.vc_custom_1705925188943{padding-top: 15px !important;}”][vc_column_inner width=”7\/12″ css=”.vc_custom_1591536731477{padding-right:…<\/p>\n","protected":false},"author":1,"featured_media":17444,"parent":10969,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"footnotes":""},"class_list":["post-17436","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\r\nICONE DI POTERE E BELLEZZA | DEFERRARI+MODESTI<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.deferrari-modesti.com\/ita\/projects\/icone_di_potere_e_bellezza\/\" \/>\r\n<meta property=\"og:locale\" content=\"it_IT\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"ICONE DI POTERE E BELLEZZA | DEFERRARI+MODESTI\" \/>\r\n<meta property=\"og:description\" content=\"[vc_row content_width=”grid” el_id=”info” css=”.vc_custom_1591536721606{padding-top: 50px 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