CRUNA

The Cruna brand Cruna the summer edition of Pitti Uomo to showcase its collection of suits, which draw on the “Made in Italy” tradition while looking toward the future and innovation.

The Exhibition Design is organized into an initial space dedicated to the reception and display of clothes, and a small room inside, where people can meet, receive buyers, and consult collection catalogs. Both spaces are connected by a curtain with a light pastel tone, a scenic device that acts as a common thread in Exhibition Design.
In the center of the booth, a honey-colored display is placed, a shiny volume that works as the centerpiece of the space, supporting the brass-finished perimeter hangers.

The warm tones of the curtain and the carpet on the floor are echoed by the backdrop of the interior room, which is covered in hemp fabric and features a pattern of vertical wooden slats. The lighting fixtures lend depth to the space, alternating between diffused light, spot lighting, and shaded areas to create an intimate atmosphere.

Client: Cruna .r.l.
Location: Florence, Italy
Year: 2022
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Photos by: Anna Positano