CRUNA

The brand Cruna is participating in the summer edition of “ Pitti Uomo ” 2022 to showcase its collection of garments that draw on the “Made in Italy” tradition while looking toward the future and innovation.

Exhibition Design is organized into a main space dedicated to welcoming guests and displaying clothing, and an inner room where staff can discuss ideas, meet with buyers, and consult the collection catalogs. Both spaces are connected by a light pastel-colored curtain, a scenic element that serves as the central theme ofExhibition Design.
At the center of the booth stands a honey-colored display unit—a glossy structure that serves as the focal point of the space, supporting the perimeter clothing racks with a brass finish.

The warm tones of the curtain and the carpet on the floor are echoed by the backdrop of the interior room, which is covered in hemp fabric and features a pattern of vertical wooden slats. The light fixtures lend depth to the space, alternating between diffused light, spot lighting, and shaded areas to create an intimate atmosphere.

Client: Cruna
, s.r.l. Location: Florence, Italy Year: 2022 – Photo by: Anna Positano