Nabè

In Milan, on Via San Gregorio, Nabè opens its first Italian store. Specialising in adaptable wooden furniture for children and families, the brand’s new flagship store is conceived as the first pilot for a future network of locations. The design translates Nabè’s identity into space, creating a place intended not only to display products, but also to express a way of living, growing and changing over time.

The space is designed as a modular display system, organised around a sequence of room-like sets that evoke real domestic environments and represent different stages of a child’s growth. Each set brings together furniture, uses and atmospheres, allowing visitors to imagine the products in concrete situations close to everyday life. The store therefore becomes a narrative space in which the story of the product coincides with the creation of a clear, engaging and natural spatial experience.

The layout moves beyond the rigidity of a traditional arrangement to create a fluid organisation that combines clarity of display, different ways of experiencing the products and adaptability. The display system is organised around movable screens and track-mounted curtains that define backdrops and lightweight partitions. The result is a flexible system that can easily reconfigure the space to accommodate new display requirements, events or future developments in the product range, while maintaining the overall coherence of the project.