CRUNA

The project occupies the first two floors of a corner building in Como, opening onto the street through large shop windows on the ground floor and French doors with small balconies on the upper levels. Here, DEFERRARI+MODESTI develops and consolidates the retail concept created for Cruna. Following a series of pop-up stores and shop-in-shop spaces for Rinascente department stores in Florence, Rome, Turin, Catania and Cagliari, the new flagship store in Como establishes and defines the brand’s identity within a more articulated architectural setting.

The space is characterised by a contemporary, refined and essential language, with neutral colours defining the architectural shell. The welcoming retail interior combines natural wood, soft tones and travertine, while carefully measured colour accents distinguish the women’s and men’s areas.

Client: Cruna srl
Location: Como, Italy
Year: 2023
 Area: 100 square metres
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Photos:
Anna Positano