CRUNA

The project involves the first two floors of a corner building in Como, which opens onto the street through large display windows on the ground floor and French doors leading to small balconies on the two floors above. Here, the firm builds upon and consolidates the concept for Cruna retail spaces. Following the creation of several pop-up stores and soft corners for the Rinascente department stores in Florence, Rome, Turin, Catania, and Cagliari, the new flagship store in Como affirms and defines the brand’s identity within a complex setting.

The space is characterized by a contemporary, refined, and minimalist aesthetic, defined by the use of neutral colors for the architectural shell.Exhibition Design features natural wood finishes, soft tones, and travertine, while subtle color accents distinguish the women’s and men’s sections.

Client: Cruna
Location: Como, Italy
Year: 2023
Area: 100 square meters
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Photos:
Anna Positano