Exenia

Client: Exenia
Location: Light + Building | Frankfurt
Year: 2024
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Photographs by:
Ivan Rossi
Modesti
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www.exenia.eu/

The booth offers a welcoming and dynamic environment, designed as a space to explore, where various episodes unfold, narrating the Brand's renewed identity and its corporate values. While geometrically rigorous, the environment has a strong scenic impact, communicating the company's innovation, competence, creativity, and sustainability.

Visitors, greeted at the desk, can move freely to discover the different narratives through experiential rooms, scenic devices, and various spatial geometries, organized with different setups to highlight the products and encourage interaction with the company.

At the center of the booth is the "camera obscura," a surprising and emotional space that represents the beating heart of the company's research and development. Around this core are articulated the areas dedicated to outdoor, museum, architectural lighting, and retail areas, where visitors can view the products and new releases. Scattered seating and a meeting area welcome visitors for informal meetings and in-depth discussions.

The use of modular technology and materials such as wood and fabric allows for the reuse of the structures over time, reflecting the company's commitment to sustainability.